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Blockchain and the CMO
Jeremy Epstein
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Keyword: advertising, brand, CMO, CRM, dynamic pricing, management, marketing, marketing ROI, promotion, sales, SDG 12, user experience, UX
Webinar #4: Blockchain and the CMO: The Next Era of Marketing
Hilary Carter, Jeremy Epstein
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-4-blockchain-and-the-cmo-the-next-era-of-marketing/
Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"
Keyword: advertising, brand, CMO, CRM, dynamic pricing, management, marketing, marketing ROI, promotion, sales, SDG 12, user experience, UX
CMO
https://www.blockchainresearchinstitute.org/cmo-marketing-sales/
Blockchain Research Institute ™s Releases First Round of Research Projects
https://www.blockchainresearchinstitute.org/blog/2017/09/29/blockchain-research-institutes-releases-first-round-of-research-projects/
Sep 29, 2017 -
Belt and Road Blockchain Consortium
Prema Shrikrishna, Vineet Narula
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/belt-and-road-blockchain-consortium/
May 24, 2018 - This case zeroes in on the work of the Belt and Road Blockchain Consortium, founded to support China’s One Belt One Road Initiative connecting more than 70 countries across Asia, Africa, and Europe. The consortium is applying blockchain technology to verify the identities of parties in a transaction, advance safety and security protocols, expedite customs settlement, manage intellectual property, and facilitate border controls. This initiative is a mammoth undertaking, one that will define standards for world trade for generations to come.
Keyword: customs & borders, Cyberport, digital identity, government, green investing, GS1, HSBC, IP, KPMG, logistics, Pindar Wong, SDG 17, SDG 8, SDG 9, Sharia-compliant, shipping, trade finance
All-Member Summit – Spring 2018
https://www.blockchainresearchinstitute.org/all-member-summit-summer-2018/
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