Aug 13, 2019 - This research highlights the findings and recommendations of The Coca-Cola Company’s study of single-use plastic packaging waste. The author makes the case that blockchain technology has potential for addressing the challenges of plastic waste in our environment. Specifically, distributed ledgers, combined with global positioning and microtagging, provide a mechanism for tracking plastic through the supply chain and support incentive systems for recycling or reusing it and choosing biodegradable options. It is a must-read for executives in the consumer packaged goods industry.

Sep 02, 2020 - Within each industry, distributed ledger technology is influencing the value chain and the role of a CFO. This project outlines why the CFO, as the CEO’s business partner, should understand blockchain’s impact on enterprise strategy, not just on corporate finance, capital investment, and operations. It shows how blockchain could catalyze change in the near term, with finance use cases in taxation, accounting and audit processes and in digital asset payments for consumer goods, employee payroll, and cross-border transactions. In the longer term, CFOs will help make the business case for blockchain applications in trade finance, supply chai...

Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.