Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.

Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"

Jun 02, 2020 - Countries with universal background checks and gun registries experience significantly fewer gun-related deaths. As a highly encrypted, tamper-resistant, and decentralized database, distributed ledger technology has the potential to serve as a distributed registry of guns. DLT could allow gun buyers to prove a lack of a criminal record (the equivalent of a background check) without giving up personal information. This survey of the blockchain landscape highlights several start-ups such as VeriTransfer and BitRail that are experimenting with DLT to do for firearms provenance what other blockchain innovators have done with food, cannabis, and p...

Jan 29, 2018 - This research paper explains how distributed ledgers will serve as open platforms for the fourth industrial revolution, enabling the integration of additive manufacturing, augmented reality, artificial intelligence, the Internet of Things, and big data analytics across supply chains, from design and sourcing to delivery and usage. It illustrates the concepts of smart products, smart factories, digital end-to-end engineering, and mass customization through use cases.