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The Convergence of Big Data and Blockchain
Mark van Rijmenam
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/the-convergence-of-big-data-and-blockchain/
Dec 15, 2017 - This project explores how blockchain will change business models dependent on free big data. Distributed ledger technology will enable instant payment networks, loyalty schemes, aggregated metadata, multi-jurisdiction processes, and transactions within multinationals, potentially without liability for customer data and in compliance with EU General Data Protection Regulation.
Keyword: Ant Financial, CertCoin, Comcast, data governance, DeepMind, Fujitsu, Guardtime, IOTA, keyless signature infrastructure, metadata, predictive analytics, SDG 3, SDG 9, self-sovereign identity, Sovrin, technology, Telstra, uPort
Reinventing Healthcare on the Blockchain
Axel Schumacher
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/reinventing-healthcare-on-the-blockchain/
Jan 12, 2018 - The healthcare systems of many countries work for neither the medical professionals nor the patients they serve. It is the only industry where innovation drives costs up. The problem ultimately resides in industrial-age thinking about healthcare delivery, where intermediaries hoard data, assume patient ignorance, and exclude anyone without insurance. This project flips the model: patients co-create and own their data, have full access to it, and can monetize it on the blockchain.
Keyword: clinical trial, data security, disease management, healthcare, medical IoT, medical records, patient identity, pharmaceutical, SDG 10, SDG 17, SDG 3, SDG 9, single-payer
Blockchain and the CMO
Jeremy Epstein
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Keyword: advertising, brand, CMO, CRM, dynamic pricing, management, marketing, marketing ROI, promotion, sales, SDG 12, user experience, UX
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