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Blockchain and the CMO
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Webinar #4: Blockchain and the CMO: The Next Era of Marketing
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-4-blockchain-and-the-cmo-the-next-era-of-marketing/
Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"
Blockchain for Saving Our Seas
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/blockchain-for-saving-our-seas/
Oct 22, 2019 - This case study looks at how blockchain technology could help us clean up our vital ocean ecosystems, from shorelines and coral reefs to Arctic sea ice platforms. It spotlights the work of Ocean Marine Blockchain Solutions, in collaboration with the Girguis Lab at Harvard University and the Jamaican agency Alligator Head Foundation. Together they’re creating a digital and economic data framework that is reframing the situation from an environmental problem to an economic opportunity, which may succeed in driving a much-needed sea change.
Journey to Blockchain: A Non-Technologist’s Guide to the Internet of Value
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/journey-to-blockchain-a-non-technologists-guide-to-the-internet-of-value/
Nov 28, 2019 - Written in a conversational style, this guide is aimed at people new to blockchain technology and interested in boosting their careers or identifying business opportunities for themselves or their organizations. It unpacks confusing blockchain jargon with lots of examples, and it covers what every professional needs to know about this area of innovation. Its appendix provides a range of activities for learning more and developing hands-on experience with the technology. The author’s goal is to help readers understand the role of blockchain as a disruptive force in their industries, their organizations, and their careers.
BRI
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