Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.

Dec 07, 2018 - In collaboration with Canadian Food Inspection Agency and Innovation, Science, and Economic Development Canada, researcher Alan Majer of Good Robot presents the promise and potential of blockchain applied to the safety and sustainability of Canada’s food supply. He includes in-depth interviews of Emma Weston, CEO of AgriDigital, Padraig Brennan of Bord Bia, and leaders at Agri Traçabilité Québec and BLOCKstrain. Ultimately, he describes a working model of the holistic approach that other government agencies could be taking to test blockchain solutions to pressing national problems that require public-private collaboration. Le chercheu...

Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"

Mar 20, 2019 - This project explores how the Canadian Intellectual Property Office (CIPO) might leverage blockchain technology to add value to copyright registration at the national level. It describes early proofs of concepts—such as British Columbia business registry—and concludes with a potential course for the future of copyright registration. Ce projet explore comment l'Office de la propriété intellectuelle du Canada (OPIC) pourrait tirer parti de la technologie de la blockchain pour ajouter de la valeur à l'enregistrement du droit d'auteur au niveau national. Il décrit les premières preuves de concepts - comme le registre des entreprises ...

Feb 18, 2020 - This research describes many industry consortia within the blockchain enterprise space and describes the goals of three in particular—Blockchain Insurance Industry Initiative, Enterprise Ethereum Alliance, and Hyperledger, hosted by the Linux Foundation. The project involved interviews with twenty-five executives and thought leaders who are innovatively deploying blockchain technology in industries ranging from artificial intelligence to healthcare. It lays out the business case for joining blockchain consortia including developing standards for technologies and building trust and confidence in new technology solutions. It distills the best...

Oct 26, 2017 - This work helps CEOs to develop strategy around implementing and commercializing this new disruptive technology. CEOs must pick the right change agents to identify the problems to be solved with the technology so that the company picks the right pilot project. CEOs also need a strategy for communicating about that pilot with multiple stakeholders, learning from it whether it succeeds or not, and socializing lessons so that the company continues to experiment with the new technology.