Blockchain and the CMO
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Keyword: advertising,
brand,
CMO,
CRM,
dynamic pricing,
management,
marketing,
marketing ROI,
promotion,
sales,
SDG 12,
user experience,
UX
How Blockchain Can Help Regulators
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/how-blockchain-can-help-regulators/
Dec 07, 2018 - In collaboration with Canadian Food Inspection Agency and Innovation, Science, and Economic Development Canada, researcher Alan Majer of Good Robot presents the promise and potential of blockchain applied to the safety and sustainability of Canada’s food supply. He includes in-depth interviews of Emma Weston, CEO of AgriDigital, Padraig Brennan of Bord Bia, and leaders at Agri Traçabilité Québec and BLOCKstrain. Ultimately, he describes a working model of the holistic approach that other government agencies could be taking to test blockchain solutions to pressing national problems that require public-private collaboration.
Le chercheu...
Keyword: ACIA,
agriculture,
Amazon.com,
BIXSco,
CFIA,
chaîne d'approvisionnement,
Ethereum Swarm,
genetically modified organism,
government,
IBM,
InterPlanetary File System,
ISDE,
ISED,
law & regulation,
organisme génétiquement modifié,
SDG 16,
supply chain,
Walmart
Webinar #4: Blockchain and the CMO: The Next Era of Marketing
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-4-blockchain-and-the-cmo-the-next-era-of-marketing/
Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"
Keyword: advertising,
brand,
CMO,
CRM,
dynamic pricing,
management,
marketing,
marketing ROI,
promotion,
sales,
SDG 12,
user experience,
UX
Certifying Copyright in Canada on the Blockchain
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/certifying-copyright-in-canada-on-the-blockchain/
Mar 20, 2019 - This project explores how the Canadian Intellectual Property Office (CIPO) might leverage blockchain technology to add value to copyright registration at the national level. It describes early proofs of concepts—such as British Columbia business registry—and concludes with a potential course for the future of copyright registration.
Ce projet explore comment l'Office de la propriété intellectuelle du Canada (OPIC) pourrait tirer parti de la technologie de la blockchain pour ajouter de la valeur à l'enregistrement du droit d'auteur au niveau national. Il décrit les premières preuves de concepts - comme le registre des entreprises ...
Keyword: agence littéraire,
CIPO,
copyright registry,
digital rights management,
e-book,
gestion des droits numériques,
government,
Innovation Science and Economic Development,
Innovation Sciences et Développement économique,
Institut sur la gouvernance,
Institute on Governance,
law & regulation,
literary agency,
livre électronique,
Ministre de l'Innovation,
OPIC,
Personal Information Protection and Electronic Documents Act,
publishing,
registre des droits d'auteur,
SDG 16
Industry Ecosystems and Blockchain: What Enterprise Leaders Should Know about Consortia
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/industry-ecosystems-and-blockchain/
Feb 18, 2020 - This research describes many industry consortia within the blockchain enterprise space and describes the goals of three in particular—Blockchain Insurance Industry Initiative, Enterprise Ethereum Alliance, and Hyperledger, hosted by the Linux Foundation. The project involved interviews with twenty-five executives and thought leaders who are innovatively deploying blockchain technology in industries ranging from artificial intelligence to healthcare. It lays out the business case for joining blockchain consortia including developing standards for technologies and building trust and confidence in new technology solutions. It distills the best...
Keyword: B3i,
EEA,
governance,
intellectual property,
open source,
R&D,
R3,
Ripple,
SDG 17,
SME,
talent,
technology,
Trusted IoT Alliance
