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Trust(less): How Blockchain Will Help Us Navigate the Post-Trust World
Christian Keil
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/trustless-how-blockchain-will-help-us-navigate-the-post-trust-world/
Oct 31, 2019 - This is the second half of Trust(less): How Blockchain Will Help Us Navigate the Post-Trust World. It explores the broken promises of prominent players in the first ten years of blockchain technology and examines their behavior in terms of their benevolence, competence, and integrity. It also addresses the negative associations that orbit blockchain in the mind of the average, semi-informed observer and outlines a four-step process for rebuilding trust in the blockchain ecosystem.
Keyword: BitConnect, Bitfinex, Coinbase, ConsenSys, Facebook, ICO, law & regulation, LBRY, Mt. Gox, Nouriel Roubini, PayPal, Polkadot, SDG 16, SDG 9, storytelling, technology, The DAO, Wikileaks, Yuval Noah Harari
Journey to Blockchain: A Non-Technologist’s Guide to the Internet of Value
Hilary Carter
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/journey-to-blockchain-a-non-technologists-guide-to-the-internet-of-value/
Nov 28, 2019 - Written in a conversational style, this guide is aimed at people new to blockchain technology and interested in boosting their careers or identifying business opportunities for themselves or their organizations. It unpacks confusing blockchain jargon with lots of examples, and it covers what every professional needs to know about this area of innovation. Its appendix provides a range of activities for learning more and developing hands-on experience with the technology. The author’s goal is to help readers understand the role of blockchain as a disruptive force in their industries, their organizations, and their careers.
Keyword: Bitcoin, consensus mechanism, Corda from R3, distributed network, double spend problem, education, EOS.IO, Ethereum, Hyperledger, mining, permissioned
Saving the Web
Don Tapscott, Christian Keil
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/saving-the-web/
Dec 09, 2018 - Amid ongoing reports of surveillance, censorship, and massive hacking of data, this research explores how distributed ledger technology can address the challenges of the World Wide Web. The authors argue that blockchain can support the Internet’s founding ideals, decentralize the Internet, and restore the balance of power between individuals and large organizations. They focus on three big issues: open access, fair participation, and the recovery of the individual sovereignty as users. The authors interviewed such experts as Sir Tim Berners-Lee, Joseph Lubin of Consensus Systems, Shane Greenstein of Harvard Business School, Rouven Heck of u...
Keyword: Facebook, free speech, GDPR, HTTP, law & regulation, net neutrality, privacy, SDG 10, SDG 3, self-sovereign identity, TCP/IP, technology, W3 Consortium
Blockchain and the CMO
Jeremy Epstein
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Keyword: advertising, brand, CMO, CRM, dynamic pricing, management, marketing, marketing ROI, promotion, sales, SDG 12, user experience, UX
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