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Blockchain and the CMO
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Webinar #4: Blockchain and the CMO: The Next Era of Marketing
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-4-blockchain-and-the-cmo-the-next-era-of-marketing/
Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"
The Token Economy: When Money Becomes Programmable
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/the-token-economy-when-money-becomes-programmable/
Sep 28, 2017 - A new phenomenon—initial coin offerings—enabled through blockchain technology is upending basic tenets of twentieth-century capitalism. This project frames the opportunity in terms of addressing the tragedy of the commons. He studies the development and ramification of the emerging token economy and walks through the landscape of token types. He previews the economic effects of digital scarcity, tokens as powerful incentives, and the legal and policy ramifications for securities law and property rights.
Declaration of Interdependence
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/declaration-of-interdependence/
Jan 16, 2018 - This manifesto for change calls for a new social contract, one that redefines the relationship between individuals in society and the institutions they have created to self-govern. It looks at the four drivers of this change—the Fourth Industrial Revolution, globalization of ideas and the economy, climate change, and demographic shifts due to war, drought, and oppression. It identifies such global disruptions as structural unemployment and inequality; failing education, healthcare, and research and development; human rights violations; and a biosphere in crisis. It identifies the four core change makers—the private sector, the state, civi...
The Nine Disruptions
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/the-nine-disruptions/
Jan 16, 2018 - This is an excerpt from a manifesto for change, which identifies such global disruptions to our social fabric as structural unemployment and inequality; failing education, healthcare, and research and development; human rights violations; and a biosphere in crisis.
Regulatory Framework For Token Sales
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/regulatory-framework-for-token-sales/
Apr 30, 2018 - This research surveys the global landscape of regulatory frameworks, statements, and decisions, on blockchain-based token sales in the jurisdictions of the United States, Canada, Singapore, China, France, Germany, Italy, Estonia, Switzerland, and Gibraltar, with commentary on Malaysia, South Korea, Israel, Russia, Australia, New Zealand, and the United Arab Emirates. Its expert authors look at initial coin offerings and compare how different regulators are categorizing token sales in their attempts to balance the protection of investors with the stimulus of innovat...
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