Feb 28, 2018 - This research project examines how Winding Tree is deploying blockchain technology to disintermediate global distribution systems and online travel agencies so that airlines, hotel, and car companies can offer available inventory directly to consumers in a more efficient and cost-effective manner, potentially to compete more effectively with Airbnb and Uber.

Oct 23, 2017 - This research looks at innovation to improve the passenger experience in terms of ticketing efficiencies, frequent flyer rewards, and passenger compensation and to maximize crew flight bookings, maintenance, safety record keeping, the capacity of charter flight, and efficiencies in cargo, customs, and clearing.

Nov 30, 2017 - This project discusses how national customs agencies and international organizations can use blockchain to expedite people, money, and things securely across borders by land, sea, air, or Internet. It showcases US Customs and Border Protection’s efforts as part of the US Department of Homeland Security to drive the global development of blockchain-based governance that will enhance the safety and security of global trade and tourism.

Jan 13, 2020 - This project is an executive’s guide to the emerging field of cryptoeconomics, the study of individual and collective choices in blockchain-based environments. These environments are more difficult to change than other software ecosystems, and so their creators must design them very thoughtfully. The authors provide a framework for economic design and walk through the phases of the design process. Through the case studies of Nestlé OpenSC, AXA fizzy, and the Synaptic Health Alliance, they analyze the challenges that stakeholders face in governing blockchain projects, and they explain why many projects fail to achieve their goals. It is a m...

Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.