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Blockchain and the CMO
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Webinar #4: Blockchain and the CMO: The Next Era of Marketing
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-4-blockchain-and-the-cmo-the-next-era-of-marketing/
Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"
Non-Fungible Tokens
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/non-fungible-tokens/
Aug 30, 2019 - This project explores a type of cryptoasset, the non-fungible token (NFT), or what we call the crypto collectible. It explains the concept of the NFT and illustrates how it works through the best-known NFTs, CryptoKitties, a phenomenon of an asset within the Ethereum-based CryptoKitties game. It revealed how businesses might create and use digitally unique and scarce assets beyond cryptocurrencies in their business models. The project also covers the online gaming market—both packaged software and downloadable content—and describes how companies might tokenize their intangible and physical assets.
Transforming Plastic Pollution Using Blockchain
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/transforming-plastic-pollution-using-blockchain/
Aug 13, 2019 - This research highlights the findings and recommendations of The Coca-Cola Company’s study of single-use plastic packaging waste. The author makes the case that blockchain technology has potential for addressing the challenges of plastic waste in our environment. Specifically, distributed ledgers, combined with global positioning and microtagging, provide a mechanism for tracking plastic through the supply chain and support incentive systems for recycling or reusing it and choosing biodegradable options. It is a must-read for executives in the consumer packaged goods industry.
Webinar #2: Reinventing Identity on the Blockchain
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-2-reinventing-identity-on-the-blockchain/
Aug 15, 2017 - Hosted by BRI Executive Director Alex Tapscott and featuring South African Entrepreneur Vinny Lingham, CEO of Blockchain Identity management startup Civic. Civic is on a mission to deliver secure, low-cost, and decentralized identity verification via the blockchain. Civic will be an identity platform for everything from passports, driver’s licenses, birth certificates, wedding certificates and more.
Keyword: technology
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