Blockchain and the CMO
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Keyword: advertising,
brand,
CMO,
CRM,
dynamic pricing,
management,
marketing,
marketing ROI,
promotion,
sales,
SDG 12,
user experience,
UX
Webinar #4: Blockchain and the CMO: The Next Era of Marketing
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-4-blockchain-and-the-cmo-the-next-era-of-marketing/
Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"
Keyword: advertising,
brand,
CMO,
CRM,
dynamic pricing,
management,
marketing,
marketing ROI,
promotion,
sales,
SDG 12,
user experience,
UX
Distributed Power
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/distributed-power/
Oct 18, 2018 - Energy expert and innovator Lawrence Orsini shares his research and work on blockchain applications that will transform global energy grids at local, national, and international levels. He provides a snapshot of today’s energy markets, consumers’ willingness to generate their own energy through green technology, and blockchain’s ability to create peer-to-peer markets for excess energy. Pointing to experiments in Australia and German, Orsini shows how blockchain will support the next generation of energy infrastructure. He discusses the roles of stakeholders -- policymakers, energy producers, and corporate intermediaries -- and he sugges...
Keyword: big data,
Brooklyn Microgrid,
decarbonization,
electricity,
energy & resources,
exergy,
Federal Energy Regulatory Commission,
fossil fuel,
National Electric Light Association,
renewable,
SDG 12,
SDG 13,
SDG 7,
smart meter,
transactive grid,
US Energy Information Administration
The Token Economy: When Money Becomes Programmable
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/the-token-economy-when-money-becomes-programmable/
Sep 28, 2017 - A new phenomenon—initial coin offerings—enabled through blockchain technology is upending basic tenets of twentieth-century capitalism. This project frames the opportunity in terms of addressing the tragedy of the commons. He studies the development and ramification of the emerging token economy and walks through the landscape of token types. He previews the economic effects of digital scarcity, tokens as powerful incentives, and the legal and policy ramifications for securities law and property rights.
Keyword: cryptoasset,
cryptocommodity,
cryptocurrency,
financial services,
ICO,
SDG 12,
SDG 13,
SEC,
securities law,
technology,
token,
tragedy of the commons
Cryptoeconomics
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/cryptoeconomics/
Jan 13, 2020 - This project is an executive’s guide to the emerging field of cryptoeconomics, the study of individual and collective choices in blockchain-based environments. These environments are more difficult to change than other software ecosystems, and so their creators must design them very thoughtfully. The authors provide a framework for economic design and walk through the phases of the design process. Through the case studies of Nestlé OpenSC, AXA fizzy, and the Synaptic Health Alliance, they analyze the challenges that stakeholders face in governing blockchain projects, and they explain why many projects fail to achieve their goals. It is a m...
Keyword: asymmetric information,
AXA,
game theory,
Humana,
incentive layer,
management,
monetary policy,
moral hazard,
Nestlé,
Oracle,
Quest Diagnostics,
SDG 12,
token layer
Regulatory Framework For Token Sales
Primavera de Filippi,
Constance Choi,
Benedikt Schuppli,
Carla Reyes,
Nikita Divissenko,
Xavier Lavayssiere,
Francesco Dagnino,
Marcus C. Funke,
Frank Bierwirth,
Axel Schiemann,
Jiong Sheng,
Gianna Abegg,
Nathan Kaiser,
Jackie Yang
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/regulatory-framework-for-token-sales/
Apr 30, 2018 - This research surveys the global landscape of regulatory frameworks, statements, and decisions, on blockchain-based token sales in the jurisdictions of the United States, Canada, Singapore, China, France, Germany, Italy, Estonia, Switzerland, and Gibraltar, with commentary on Malaysia, South Korea, Israel, Russia, Australia, New Zealand, and the United Arab Emirates. Its expert authors look at initial coin offerings and compare how different regulators are categorizing token sales in their attempts to balance the protection of investors with the stimulus of innovat...
Keyword: Australia,
Binance,
Blockchain Capital,
Canada,
China,
COALA,
CopyCashCoin,
Estonia,
Ethereum Foundation,
financial services,
FINMA,
France,
Germany,
Gibraltar,
Howey test,
ICO,
Israel,
Italy,
law & regulation,
Malaysia,
Munchee,
NEO,
New Zealand,
Nexium,
OneCoin,
Plexcorps,
Polybius,
ProtoStarr,
REcoin,
Russia,
SDG 16,
SDG 17,
SEC,
Singapore,
South Korea,
Switzerland,
Tezos Foundation,
TokenFunder,
United Arab Emirates,
United States,
Wysker
