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Blockchain and the CMO
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Webinar #4: Blockchain and the CMO: The Next Era of Marketing
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-4-blockchain-and-the-cmo-the-next-era-of-marketing/
Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"
Social Media on the Blockchain
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/social-media-on-the-blockchain/
Apr 14, 2018 - This case study details the AKASHA project, an initiative using blockchain technology to improve the social media experience for all stakeholders. Networks can be more private, inclusive, unrestricted, and participatory, rather than an instrument for central powers to censor, track, and influence users. AKASHA illustrates the potential and possible obstacles of blockchain-based social media.
Webinar #5: How Blockchain Is Transforming Creative Industries
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-5-how-blockchain-is-transforming-creative-industries/
Jan 22, 2018 - Hosted by BRI Managing Director Hilary Carter and featuring Marcus O'Dair, the Convenor of the Blockchain For Creative Industries Cluster at University of Middlesex. Marcus is the author of the BRI's "Blockchain and the Creative Industries" project.  The webinar explores how, for the first time ever, the creators of value can maintain control over their intellectual property, and even reclaim it, using the blockchain.
How Blockchain is Transforming the Creative Industries
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/how-blockchain-is-transforming-the-creative-industries/
Nov 10, 2017 - This project examines intellectual property on the blockchain. It identifies the key issues, strategies, and approaches to managing copyright in the creative industries that will enable artists to capitalize on this breakthrough technology, navigate the associated complexities, and disintermediate any party that adds no value.
Non-Fungible Tokens – Part II: An Enterprise View of Programmable Digital Assets
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/non-fungible-tokens-part-ii/
Oct 29, 2021 - In recent months, popularity of non-fungible tokens has soared again, at a new level of maturity in tools, infrastructure, and proven use cases. These advances have catalyzed the interest of enterprise leaders seeking to understand the value of NFTs in their businesses. This project focuses on what companies should know about this fledgling industry for unique digital assets. NFTs present opportunities to tokenize intellectual property, reputation, conversations, tangible assets, and new ways to engage customers, employees, and communities. From social media and online gaming to enterprise software and physical goods, organizations should fin...
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