Blockchain and the CMO
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Keyword: advertising,
brand,
CMO,
CRM,
dynamic pricing,
management,
marketing,
marketing ROI,
promotion,
sales,
SDG 12,
user experience,
UX
Webinar #4: Blockchain and the CMO: The Next Era of Marketing
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-4-blockchain-and-the-cmo-the-next-era-of-marketing/
Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"
Keyword: advertising,
brand,
CMO,
CRM,
dynamic pricing,
management,
marketing,
marketing ROI,
promotion,
sales,
SDG 12,
user experience,
UX
Financing Open Blockchain Ecosystems
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/financing-open-blockchain-ecosystems/
Mar 16, 2018 - This project digs into the regulatory implications of privately funding public blockchain-based resources, some of which qualify as an ecosystem such as Bitcoin and Ethereum, some as a decentralized application (Dapp), and some as a regulated security (e.g., The DAO), according the Securities and Exchange Commission. The Coalition of Automated Legal Applications describes various legal solutions, such as simple agreement for future tokens, that could support ecosystems that are innovative, streamlined, and fair for all stakeholders.
Keyword: COALA,
DAO,
Filecoin,
financial services,
FINMA,
Howey test,
ICO,
initial coin offering,
law & regulation,
Munchee,
SAFT,
SDG 16,
SEC,
Tezos
Regulatory Framework For Token Sales
Primavera de Filippi,
Constance Choi,
Benedikt Schuppli,
Carla Reyes,
Nikita Divissenko,
Xavier Lavayssiere,
Francesco Dagnino,
Marcus C. Funke,
Frank Bierwirth,
Axel Schiemann,
Jiong Sheng,
Gianna Abegg,
Nathan Kaiser,
Jackie Yang
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/regulatory-framework-for-token-sales/
Apr 30, 2018 - This research surveys the global landscape of regulatory frameworks, statements, and decisions, on blockchain-based token sales in the jurisdictions of the United States, Canada, Singapore, China, France, Germany, Italy, Estonia, Switzerland, and Gibraltar, with commentary on Malaysia, South Korea, Israel, Russia, Australia, New Zealand, and the United Arab Emirates. Its expert authors look at initial coin offerings and compare how different regulators are categorizing token sales in their attempts to balance the protection of investors with the stimulus of innovat...
Keyword: Australia,
Binance,
Blockchain Capital,
Canada,
China,
COALA,
CopyCashCoin,
Estonia,
Ethereum Foundation,
financial services,
FINMA,
France,
Germany,
Gibraltar,
Howey test,
ICO,
Israel,
Italy,
law & regulation,
Malaysia,
Munchee,
NEO,
New Zealand,
Nexium,
OneCoin,
Plexcorps,
Polybius,
ProtoStarr,
REcoin,
Russia,
SDG 16,
SDG 17,
SEC,
Singapore,
South Korea,
Switzerland,
Tezos Foundation,
TokenFunder,
United Arab Emirates,
United States,
Wysker
Industry Ecosystems and Blockchain: What Enterprise Leaders Should Know about Consortia
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/industry-ecosystems-and-blockchain/
Feb 18, 2020 - This research describes many industry consortia within the blockchain enterprise space and describes the goals of three in particular—Blockchain Insurance Industry Initiative, Enterprise Ethereum Alliance, and Hyperledger, hosted by the Linux Foundation. The project involved interviews with twenty-five executives and thought leaders who are innovatively deploying blockchain technology in industries ranging from artificial intelligence to healthcare. It lays out the business case for joining blockchain consortia including developing standards for technologies and building trust and confidence in new technology solutions. It distills the best...
Keyword: B3i,
EEA,
governance,
intellectual property,
open source,
R&D,
R3,
Ripple,
SDG 17,
SME,
talent,
technology,
Trusted IoT Alliance
