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Blockchain and the CMO
File Type: Document, Infographic, Video
https://www.blockchainresearchinstitute.org/project/blockchain-and-the-cmo/
Sep 28, 2017 - With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.
Blockchain Identity Services
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/blockchain-identity-services/
Jul 31, 2019 - This project examines how blockchain supports user centric identity systems, through such technological primitives as public key cryptography, hashing functions, zero-knowledge proofs, and homomorphic encryption. Its authors set nine benchmarks—technical specifications, governance, security, privacy, recovery and revocation, user experience, data controls, and degrees of decentralization and self-sovereignty—by which prospective users and ecosystem partners might assess different identity services and compare them to each other and the status quo. The purpose is to help users map their goals to the technical features necessary for achievi...
Webinar #4: Blockchain and the CMO: The Next Era of Marketing
File Type: Video
https://www.blockchainresearchinstitute.org/project/webinar-4-blockchain-and-the-cmo-the-next-era-of-marketing/
Dec 14, 2017 - Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI's "Blockchain and the CMO" project. They explore questions such as, "how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?", "How does it offer organizations an opportunity to differentiate and gain competitive advantage?"
New Directions for Government In the Second Era of the Digital Age
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/new-directions-for-government-in-the-second-era-of-the-digital-age/
Feb 09, 2021 - This research project surveys what federal governments can do to exploit the next era of technology across their operations, within their economies and society, and with their allies and global partners. It focuses on the threats and opportunities facing the United States—including China’s increasing dominance in global supply chains and strategic innovation. It also speaks to challenges the new administration faces, and recommends five areas for immediate action: securing digital systems, citizen identities, and personal data; embracing cryptocurrencies and launching a digital dollar; transforming government services and culture; engagin...
Trust(less): How Blockchain Will Help Us Navigate the Post-Trust World
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/trustless-how-blockchain-will-help-us-navigate-the-post-trust-world/
Oct 31, 2019 - This is the second half of Trust(less): How Blockchain Will Help Us Navigate the Post-Trust World. It explores the broken promises of prominent players in the first ten years of blockchain technology and examines their behavior in terms of their benevolence, competence, and integrity. It also addresses the negative associations that orbit blockchain in the mind of the average, semi-informed observer and outlines a four-step process for rebuilding trust in the blockchain ecosystem.
Introduction to Stablecoins
File Type: Document, Infographic
https://www.blockchainresearchinstitute.org/project/introduction-to-stablecoins/
Jan 21, 2021 - This research project looks at stablecoins, a new category of digital assets with stable prices in decentralized financial systems. It achieves three goals. First, it examines different ways to stabilize the price of a cryptocurrency. Some are backed by assets with stable value such as US dollars or gold, others are stabilized by algorithms, and some combine those two approaches. Second, it surveys the landscape of stablecoins and analyze the top ten stablecoins by market capitalization. Finally, it suggests ways to use stablecoins for protecting the value of a cryptoasset portfolio.
BRI
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