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Blockchain and the CMO

Research Overview

Author: Jeremy Epstein
Release Date: September 28, 2017

Abstract:

With blockchain technology, chief marketing officers will be able to demonstrate a clearer return on marketing investment than current alternatives. This project explains how CMOs can lead blockchain initiatives and unlock new areas of value creation while engaging customers, earning their loyalty, and protecting brand reputation globally.

 

Copyright 2017 Blockchain Research Institute – not for distribution

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Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

CMO Infographic

Copyright 2017 Blockchain Research Institute ™.
This infographic is exclusively available for distribution to employees of BRI member organization.

 

Copyright 2018 Blockchain Research Institute.
This video is exclusively available for distribution to employees of BRI member companies.

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