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Coopetition in Global Commerce

Research Overview

Author: Dale Chrystie
Release Date: August 15, 2023

Abstract:

This research project explores coopetition as a strategy for realizing the potential of Web3 technologies in global commerce. The author starts by recounting FedEx’s own blockchain use case and lessons learned, then describes how coopetition has advanced standards and best practices in the rail, airline, and automotive industries through such groups as the Associate of American Railroad, the International Air Transport Association, and the Global Express Association. He discusses coopetition through industry- and platform-oriented consortia, including the Global Blockchain Business Council and the Enterprise Ethereum Alliance. Finally, he walks through the challenges of permissioned enterprise blockchains (e.g., B3i, TradeLens, and we.trade) and entrenched corporate cultures as well as the benefits of open innovation such as interoperability, transparency, and risk mitigation. Throughout, the author keeps the enterprise executive’s questions and concerns front and center. It is great read for the C-suite.

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