The Metaverse Goes Mainstream

Research Overview

Author: Alan Majer and Don Tapscott
Release Date: March 31, 2022

Abstract:

Today we’re witnessing a Cambrian explosion of metaverses driven by technological advances in software, hardware, and bandwidth and bursts of creativity in gaming, social experiences, and enterprise use cases. In these virtual-reality environments, blockchains protect individual rights, identities, and assets in a decentralized manner, and support token-driven incentive systems. This research presents the latest developments in the marketplace, the tenets of successful metaverses (e.g., openness, transparency of rewards, enforceable rules of engagement), and the role of blockchain innovation. Businesses and governments as well as healthcare and education sectors have opportunities to learn from, if not leverage, these technologies in training, team building, collaborating, problem solving, customer engagement, and modeling civil society.

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