Transforming Plastic Pollution Using Blockchain
Author: Michael Peshkam
Release Date: August 13, 2019
This research highlights the findings and recommendations of The Coca-Cola Company’s study of single-use plastic packaging waste. The author makes the case that blockchain technology has potential for addressing the challenges of plastic waste in our environment. Specifically, distributed ledgers, combined with global positioning and microtagging, provide a mechanism for tracking plastic through the supply chain and support incentive systems for recycling or reusing it and choosing biodegradable options. It is a must-read for executives in the consumer packaged goods industry.