Web 3 and the Music Industry
Author: Marcus O’Dair
Release Date: October 19, 2022
In this project, our research lead reviews what we learned from the music industry’s first wave of blockchain innovation and explores the opportunities in its second wave, including innovations such as non-fungible tokens and metaverse experiences. He looks at the barriers to realizing these opportunities, including risks such as the legal grey area around who holds the intellectual property rights to minting music-related NFTs. He includes excerpts of his in-depth interviews of Scott Cohen, former chief innovation officer, Warner Music Group; Sophie Goossens, partner, Reed Smith; Vaughn McKenzie-Landell, CEO and co-founder of JAAK; and Christof Straub, CEO and founder, Global Rockstar.
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