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Webinar #4: Blockchain and the CMO: The Next Era of Marketing

Webinar Overview

Author: Hilary Carter, Jeremy Epstein
Release Date: December 14, 2017

Abstract:

Hosted by BRI Managing Director Hilary Carter and featuring Jeremy Epstein, blockchain marketing expert and author of the BRI’s “Blockchain and the CMO” project. They explore questions such as, “how does blockchain as a trust machine change advertising, data analytics, branding, and the customer experience?”, “How does it offer organizations an opportunity to differentiate and gain competitive advantage?”

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